It's that time of the year again when people shell out money for even more overpriced coffee for stickers which you can exchange for a planner. Yep! It's back! Not sure why they market it as "Wish". I asked the Barista and she tried to explain in English but stumbled and bumbled so bad I had to focus on not laughing in front of her. I did the polite thing by smiling, walking away and posting it on my blog instead.
I've heard of the Starbucks planner a couple years back but it was only last year when I got one for myself and I couldn't have picked a worse year to do that. The 2009 Starbucks planner was just awful - it had no freebies, no coupons and it looked like manong guard's logbook. The hardbound cover design (or lack thereof) was horrible and it came in three dreary colors: boring black, dull blue and uninteresting red. It reminded me of my thick 3 in 1 pen back in high school.
The 2009 planner. I couldn't take a picture of the 2010 planner from the store because the bastar... I mean baristas won't let me.
The 2010 cover is somewhat better. It's no longer hardbound but the cover is still sturdy and a lot more elegant. The cover has an dark earth/brownish shade and a picture of the following: a coffee mill, an espresso shot or coffee cherries like those Christmas cards. Try googling for a picture in a couple of days.
The content is almost the same as last year but the most noticeable change is the layout. Last year you get Monday, Tuesday and Wednesday on the left side then Thursday, Friday and a very crammed Saturday and Sunday boxes on the right arranged from top to bottom. This year, the days are arranged from left to right which means each day is a thin vertical column. This is good if you keep lists per day, bad if you write long sentences, scribble or doodle a lot. Not sure how this will work for you but you can write sideways if you want.
Getting one is almost the same as last year: they give you a card and you collect 17 stickers - 9 holiday beverages and 8 regular ones. Same "fine print" rules apply. The card they gave me had a free sticker in it which means an extra Php 130 goes to my savings.
The holiday beverages include Dark Cherry Mocha, Toffee Nut Late and Peppermint Mocha as either hot, iced or a frap. The regular beverages does not include bottled stuff and fruit drinks. Basically, anything that's cheaper than 80 bucks is excluded I guess.
The Toffee Nut Latte is very sweet and creamy. It's like drinking flavored milk with a nutty aftertaste. The Peppermint Mocha is also very sweet and tastes a lot more like a minty hot chocolate than coffee. The Dark Cherry Mocha, I haven't really tried since I'm not a fan of cherries but it shouldn't be far from the Peppermint Mocha.
I still think it's weird that a fancy planner would cost 17 cups of coffee, roughly Php 2,500 and 1,300 mg of caffeine.
Oh well, happy drinking fellow weirdos! (gulps down the rest of the tall peppermint mocha for "Armold")
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